There is something special about receiving your orders through the mail. Just a few clicks and voila, your order is on its way. Now you can sleep peacefully as soon your object of desire will arrive at your doorstep. But what if you are a soap manufacturer that sells fascinating soaps online by sending custom soap boxes through the post?
If that’s the case, then what would you have done to stand out? To tell you the truth, presentation is the key to running a successful business. Meaning, if your custom soap packaging isn’t at par, your brand won’t be able to make a solid impact. Here are four easy ways to add a bang to your soap packaging.
Give Custom Soap Boxes an Attention-Grabbing Design
We exist in an era where people love to snap and share everything, be it breakfasts, hobbies, or purchases. If your soaps come packed in an exquisitely designed and well-branded packaging, customers would certainly want to photograph it and share it through their social network. This will help get the name out for your brand.
The Legacy Printing makes it easy for you to design your custom soap boxes with the help of its skillful team and state-of-the-art equipment. In case you don’t have the renderings, the US-based packaging firm will offer you Free design services even with tiny or minimum orders. Get in touch with them to see how they customize soap boxes.
Put Human Interaction at the Heart of your Busines
If you have outstanding handwriting skills and time, slide in a handwritten thank-you note in your packaging, it will give you a special place in customers’ hearts. This means when you will sweep your customers off their feet with a heart-touching thank-you note, they won’t forget you easily.
Manufacturers that sell online often miss human interaction as ordering from the internet sometimes feel impersonal.
So why not remind your audience that you are a real brand with real people working day in, day out to make sure people get your soaps in the best condition. You can find countless companies out there that are willing to provide you customized paper for a branded note. If you find it too expensive or don’t have time to write a personalized note, you can always print stickers and paste them on your custom soapboxes.
These stickers can feature a line like “Packaged by”. This will make consumers feel as if they are known. Carve a packaging that can be quickly filled when you need to pack the orders on short notice.
Add a Freebie with the Order to Improve Customer Experience
Of course, adding a freebie with your order won’t break your bank, but freebies like custom totes, stickers, buttons, a sample scent, or even discount coupons for future purchases can persuade your customers to buy from you again.
If you are not keen to get yourself involved in crafting an add-in, consider joining hands with a dependable and like-minded packaging company that has a knack for free promotions. Adding something small to your orders can go a long way as it can double your reach and improve customer retention. After all, people love free stuff.
Study your Competition to Stay Ahead
Studying your competition is an essential piece of the marketing puzzle. How? Know how your rivals are presenting their products. Do they have clear and straightforward packaging? Or is it dreary and unimpressive?
If most products in your niche come in colorful and vibrant packaging, think about using minimalist custom soap box design. Not only this packaging will set your brand apart from the rest, but influence potential customers to try something new.